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Etsy Marketing Tips to grow your Etsy sales this Christmas Holiday 2022

If you're looking for some creative marketing ideas to help sell more of your Etsy products this Christmas, you've come to the right place! 

In this blog post, we'll share some unique and effective ways to get your products in front of potential customers so you can sell more Etsy products this holiday season. So whether you're a seasoned Etsy seller or just getting started, be sure to read on for some great tips!

 

Etsy Marketing Tips for the Holiday Season

This holiday season, Etsy sellers should be thinking about marketing their business and starting NOW to get the word out to your audience. Here are some tips for doing just that:

  • Plan your holiday product line and launches now.

    By now you should have your holiday product drop schedule planned out. This means knowing exactly which products you will focus on creating and launching each week. This keeps it interesting for your customers and helps you get a head start on having in stock items ready to ship --- which customers love!

  • Update your Etsy shop banner. Now is the time to highlight your best sellers this holiday season. Add your final ship date for Christmas on the banner and showcase your seasonal items that are great for gift giving. 

  • Focus on social media marketing. Map out your content for through December 31st!  Use platforms like Instagram, Tik Tok, and Facebook to share your latest creations.

     

     Remember it's not about simply selling --- it's about inspiring your audience with how to use your items in their daily life, how it fits into the current trend, sharing pics of how customers are using them and so much more! Your social media marketing also allows you to ask your customers questions and feedback on items you make or what they want to see! This market research lets you create fresh new items that people already are looking for and are ready to buy!

    Going LIVE, sharing pics of yourself creating, your workspace, how you package your holiday items and more behind the scenes entrusts your audience to you so they know who to come to this holiday!

  • Engage with your followers! Answer questions, share links to helpful resources, and generally keep conversation flowing between you and those following your shop closely. Doing so will encourage them to return again and again - even during the busiest times of year!

 

Make Your Listings Stand Out with Great Photos

One great way to make your listings stand out on Etsy is to have high-quality photos of your products and share lifestyle pics that show your items in use. You can even add small items like pinecones, lights for a bokeh effect, faux snow if it's ornaments...the ideas are endless!  Here's a bokeh effect example of a simple blurred background:

This can be as simple as taking a few minutes before you list your item to snap some pics that accurately represent the product or hiring a professional photographer to take shots of your items in action. 

Remember, Etsy likes momentum so updating your photos is one way to show etsy you are sprucing up your shop so they will send more traffic!

 

Use Keywords to Attract buyers

One way to market your Etsy shop this holiday season is to use targeted holiday keywords. By selecting relevant keywords and using them in your titles, tags and right up front in descriptions, you can help potential buyers find your items faster and more easily.

 

  • Use the etsy search bar to see auto fill phrases relating to Christmas. Ex: gift under 20 for women--->   That would be a tag you could use if it is relevant to your shop! It's way too broad for a title --- remember your title explains what it is, who it is for, what style it is, what it's made from...etc.  This is a good title starter for example: sterling silver monogrammed name heart pendant necklace for women --- see how specific that is?  

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Offer Discounts

One way to encourage your previous customers / potential customers and social media followers to come shop is to incentivize their purchase! What can you offer that will make them CLICK to start shopping? If you share a special COUPON with them and let them know it is exclusive to your audience, it makes them feel special! 

 

Create beautiful Packaging and SHOW IT OFF in your listing photos

Etsy sellers are always looking for creative ways to market their products. One way to do this is by creating beautiful packaging that shows off your product and makes it more appealing to buyers. There are many different ways to create beautiful packaging, and the most important thing is to find a style that works with your product and suits your aesthetic. Here are some ideas for etsy sellers who want to improve their marketing this Christmas season:

  1. Use festive fonts or graphics on all of your packaging materials, from the labels on your bottles to the wrappers on your boxes.

  2. Add a personal touch by hand-painting or hand stamping gift tags.

  3. Embellish boxes with holiday ribbon and ornaments 

Get social media savvy

Leverage Instagram

If you're an etsy seller looking to market your products this holiday season, here are some tips to get started on social media. 

On Instagram, start by following a few high-profile sellers in your niche to get a sense of what they're doing well and how they're promoting their products. then take some creative liberty with hashtags (#tags associated with the type of product you sell) and post photos and videos that tell your story and how you stand out as a brand (or feature one of your items). Make note of the hashtags they are using and how much engagement their posts are getting related to what type of post it is. 

Last but not least, be sure to stay active on social media. If you post once a week, people will start to forget you. Try posting more frequently in the beginning of the holiday season to get the most visibility. And don't forget to thank your followers for following you and supporting your business! Create a community and a conversation!

Utilize Facebook Advertising

You can us Facebook Advertising if you have a facebook page

If you're looking to get your Etsy marketing campaign off the ground this holiday season, consider utilizing Facebook advertising. With a robust targeting capabilities, you can reach a wide audience with your ads, increasing the chances that potential customers will see them. Additionally, Facebook offers ad spending limits per day and per account, so you can be sure to stay within budget. Additionally, you can target people who have visited your shop in the past or who have expressed an interest in similar items.

Take Advantage of Pinterest

Pinterest is a social media platform that allows users to pin images and posts from other websites. Pinning images on Pinterest can help promote your etsy shop to a wider audience. You can also use Pinterest to create boards dedicated to specific topics or markets, and then share relevant pins on those boards. For example, if you sell handmade jewelry, you could create a board about jewelry design and share pins about other jewelry shops and trends, then make a board for jewelry organization, share seasonal jewelry trends with outfit inspiration and more!

Additionally, using hashtags can help your pins reach a wider audience. For example, if you sell handmade jewelry, you could use the hashtag #handmadejewelry on your pins.

Understand your analytics

What are your top products?

Understanding your analytics is key to improving your etsy marketing. Once you know which items have the highest conversion rate you will know which to share even more on social media or which items to create more of in your product line!

Use the data to help you understand what your customers are buying, where they are buying it, and how you can improve your business.

One of the most important things to track is your traffic source. This will help you determine which marketing channels are working best for you.

Use your analytics to find out what's selling well and replicate that success in other products.

Where do your customers come from?

Some of the most common sources of Etsy customers are found through social media, search engine optimization / SEO, email campaigns, and word-of-mouth referrals. However, as far as which channels work best for each type of customer, there is no one-size-fits-all answer. Experiment until you find the methods that work best for you and I highly recommend sending traffic to your etsy shop, too, not just letting SEO do all the work! As you build your audience of potential customers, current customers and repeat customers...know they WANT to see what you are making! Lead them to where you want them to shop. 

 

What are your marketing goals?

Understanding your analytics is essential for all Etsy sellers. Knowing how many visitors you're getting, what kind of traffic you're generating and where it's coming from can help you to determine which marketing goals are most effective for your store.
Your goal may be to increase transactions or revenue, target a specific audience, improve brand awareness or simply grow your following. Once you have determined your goals, begin designing an advertising and publicity campaign that will help achieve them.

 

Create Unique, Seasonal Products

Etsy is a great resource for finding unique, seasonal products. Whether you're a seller or just browsing, be sure to keep up with the latest news and changes. Here are some tips to help you do just that:

  1. Follow Etsy's blog and social media channels. This way, you'll be in the know about new features and changes, and you can connect with other Etsy sellers to share ideas and strategies.

  2. Use Pinterest to explore new ideas for products. This online pinboard is a great place to find inspiration for your own products, as well as find similar products from other Etsy sellers.

  3. Use Google Sheets to track your sales data and trends. This way, you can see which products are selling the best and make adjustments to your marketing strategy accordingly.

  4. Keep a seasonal product gallery on your Etsy shop page. This showcases items that are typically sold during specific seasons, such as Christmas or Easter. This can be a great way to reel in potential buyers who are interested in buying seasonal products.

 

     

Plan ahead for a successful holiday season

If you're an etsy seller, you know that the holidays can be a busy time. That's why it's important to plan ahead and make sure your store is ready for the influx of customers. Here are some tips for marketing your etsy shop during the holiday season:

  1. Plan your shipping ahead of time. Make sure you have accurate shipping estimates and that you're ready to ship out orders as soon as they're placed. This will help you avoid delays and keep your customers happy.

  2. Decide on your shop's special sales through the end of the year. Black Friday, Cyber Monday....etc. Plan for the sale, have your codes ready and start marketing a few days before it!

By following these tips, you'll be able to market your etsy shop successfully during the holiday season!

Etsy is a great platform for selling handmade and vintage items, but it's important to stand out from the crowd during the holiday season. Use these marketing tips to make your listings shine and attract buyers. By offering discounts, free shipping, and beautiful packaging, you can make your Etsy shop a success this holiday season.

 

Cheers to more cha-chings!

 

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