If you're a crafter or creative business owner, you know that marketing your products or services can be a challenge. You've probably tried a lot of different platforms, from Facebook to Instagram to Twitter, but you're always looking for new ways to reach potential customers. Well, have you considered TikTok?
Why You Should Consider TikTok for Your Handmade Business
TikTok is a social media platform with over 2 billion monthly active users. Whether you're an artist, boutique, small business or just trying to stay in touch with friends and family, TikTok is a great way to reach your target audience. Plus, its wide range of filters make it easy to create professional-looking videos.
Here are 5 reasons why you should consider using TikTok for your handmade business:
Ultimately, whether you have one video or dozens, TikTok gives you the ability to easily connect with potential customers and build relationships that could lead to more orders down the road.
It’s a great way for people to know, like and trust you so they can move to the next step which is buying.
When it comes to communication, TikTok is second to none. Whether you are looking for a way to connect with new customers or simply want to share your latest creation with the world, this app can be very helpful in reaching a wide audience. Additionally, because of its short videos, TikTok is perfect for showcasing your handmade products and services.
Creating engaging content for your handmade business on TikTok is key to success. There are a number of ways to do this, but some key tips include using interesting and funny videos, creating videos that showcase your products or services in a unique way, and creating videos that are relevant to your target audience.
The biggest thing I always get asked is, “Do I need to dance or show my face?”
Technically the answer is no.
There are many product based sellers that are successful simply by showcasing their products!
Their hands are in the photo and they move it around, make the product, share something funny about it in text.
But by showing yourself (even if just occasionally) they get to put a face behind a brand.
This adds a more emotional connection and it builds a relationship foundation. They get to see who you are, know what you’re about, what you stand for, what you love to do…and they get to see your creativity at work!
One of the best ways to create engaging content for your business is to use funny videos. Not only will viewers find them entertaining, but they will also learn something new about your products or services. Additionally, using funny videos can help you stand out from the competition on TikTok.
Another key way to create engaging content for your handmade business on TikTok is to showcase your products or services in a unique way. For example, you could create a video that shows how your product is made or how it can be used. Additionally, you could create a video that shows how your product is different from other products on the market. This type of video will not only attract attention from potential customers, but it will also show off your creativity and innovation.
Finally, it is important to create videos that are relevant to your target audience. For example, if you are selling handmade jewelry, make sure to create videos that focus on jewelry design and trends. Additionally, if you are selling soap, make sure to create videos that focus on the ingredients and how they are used. By creating content that is relevant and engaging, you will increase the chances that viewers will click through to your website or social media page.
Below are some ideas on how you can use TikTok to take your business to the next level:
Creating successful TikTok campaigns for your handmade business can be a daunting task, but by following some simple guidelines and employing the right strategies, you can hit your target audience and achieve success. In order to measure the success of your campaign, it's important to keep track of key metrics such as engagement rates, likes and comments.
You can also check your stats if you are on etsy to see if your traffic is coming directly from social media where you are posting.
Track the number of posts you do each day, week, month and your daily, weekly and monthly revenue.
The more visible you get, the more money you can make.
Finally, make sure to stay consistent with your marketing efforts in order to maximize results.
When marketing your handmade business on TikTok, there are a few things to avoid. One of the biggest mistakes made by entrepreneurs is not creating engaging content that people want to see. Instead of posting boring pictures of products over and over, focus on creating entertaining, humorous videos that people will want to share with their friends and using the list of 21 topics above.
Inconsistency is not going to get you there.
People that post consistently for a week or two and then stop posting because they, “don’t know what else to say,” lose their momentum in the algorithm pretty quickly. Don’t let that happen to you. Instead make a plan and stick to it. Even if you post 1-2 x a week…keep it up.
Another common mistake made when marketing a handmade business on TikTok is failing to use hashtags correctly. By including relevant and popular hashtags in your videos, you can help promote your content across all social media platforms. Additionally, using appropriate keywords in your titles and descriptions will boost traffic from search engines as well.
Here is a tik tok hashtag generator that is free:
There's no doubt that TikTok has taken the social media world by storm. With over a billion active users, it's an incredibly popular platform - especially among Gen Z. And that's why promoting your handmade business on TikTok can be such a great idea. Not only will you be able to reach a huge audience, but you'll also be able to connect with them in a fun and engaging way.
Of course, as with any social media platform, there are some things you'll need to keep in mind in order to be successful. But if you create engaging content and follow the tips in this article, you'll be well on your way to taking your handmade business to the next level with TikTok.
Resources for you:
Out of ideas on what to post on social media?
Grab the 101+ Social Media Posts Content Calendar so you can turn your fans into funds.
Listen to my podcast, Handmade Sellers, episode #38 with Tik Tok Expert Austin Armstrong as he shares how to get more traffic and sales from Tik Tok without dancing.
Click HERE to listen.
Come join my Facebook group HERE where I share student success stories, sales and marketing strategies and let you promo your shop once a week!